A rising powerhouse whose brilliance, artistry, and influence continue to elevate the future of Indonesia’s creative generation

HighEnd Magazine once again held its annual appreciation event The Alpha Under 40 2025, a celebration that highlights young individuals under the age of 40 who are recognized for making a positive impact through their work, character, and contributions to Indonesia. With the theme Creating Next Generation Leaders, the event aims to showcase inspiring figures who can serve as role models for future generations. Among the 16 selected individuals, one standout name was Lyodra Ginting, who received the award in the category A Voice That Leads.

Amid her impressive list of achievements, Lyodra reaffirms her position as one of Indonesia’s most influential talents. At a young age, she has demonstrated the qualities of a creative leader an Alpha who captivates not only with her golden voice but also with her dedication, work ethic, and consistent strength of character.

Lyodra’s journey to the big stage began with her distinctive vocal ability, especially her strong and rare whistle register. In 2017, she made history by winning the international Sanremo Junior competition in Italy, proving that her talent had reached beyond borders from an early age. In 2020, she became the youngest winner in the history of Indonesian Idol season ten, marking the rise of a star who is both admired and respected.

Over the years, Lyodra has continued to strengthen her presence through works that deeply resonate with the public. Hit songs such as Pesan Terakhir, Sang Dewi, and Kalau Bosan showcase her growing maturity as a young singer capable of expressing emotion through clear, powerful, and distinctive vocals. Her ability to reach millions of listeners on various digital platforms confirms that her music is widely embraced and influential among the younger generation.

Recognition of her excellence has also extended beyond the national stage. Lyodra has received the Best New Asian Artist award at the Mnet Asian Music Awards MAMA and the Popularity Award at the Asia Artist Awards AAA, achievements that reinforce Indonesia’s presence on the Asian music scene. She has also begun expanding her career into acting, demonstrating her courage to grow and explore beyond her comfort zone.

The Alpha Under 40 2025 award stands as recognition of Lyodra’s journey and consistency as an inspiring figure. She is not only a talented singer but also a representative of a young generation capable of competing and shining on a global stage. Her work ethic, commitment, and humility show that leadership can emerge from the world of art, expressed through dedication and the quality of one’s craft.

The event held on November 12 2025 reflects HighEnd Magazine’s commitment to nurturing a new generation of leaders. By presenting a figure like Lyodra Ginting, the event is expected to inspire more young people to dream boldly, create meaningfully, and contribute positive change to the nation.

photo source: instagram.com/lyodraofficial

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