Bringing beauty and hope to Muslim women, inspiring them to blossom in grace, grow in confidence, and shine with hope

Closing the year in vibrant style, renowned Muslim fashion brand Si.Se.Sa. celebrated its 2024 Annual Fashion Show. Under the theme “Blossom of Hope: Bloom with Purpose, Shine with Hope, the event showcased over 150 collections that blend elegance with optimism. Two new lines, Si.Se.Sa. Blue and Si.Se.Sa. Sport, were also introduced to complement the existing Si.Se.Sa. Orange and Violet collections.

The event was warmly welcomed by “Si.Se.Sa. Lovers,” loyal customers who enjoyed an inspiring new collection with a positive message encouraging Muslim women to grow and shine with hope.

The Si.Se.Sa. Blue line was introduced as a youthful, modern collection designed with simplicity and lighter hijab styles, such as scarves and pashminas. It’s ideal for women newly embracing the hijab who prefer a casual yet elegant look. In contrast, Si.Se.Sa. Sport offers activewear designed for Muslim women, featuring UV-resistant and dry-fit materials for comfort and modesty during physical activities.

The show also presented the latest from Si.Se.Sa. Orange and Violet, inspired by the natural beauty of Japan. Motifs like cherry blossoms, the great wave, and Fuji Shibazakura carry deep symbolism about life and hope. For instance, cherry blossoms represent the balance between joy and sorrow, the great wave signifies life’s challenges, and Fuji Shibazakura symbolizes bright hope after hardship.

Diverse materials enhance this collection, with premium fabrics like crepe, brocade, and tulle in the syar’i collection and practical cotton and jersey in the Blue and Sport lines. Designs feature A-line and two-piece silhouettes, adorned with ribbons, pleats, and unique handmade prints.

The color palette includes everything from monochrome and pastels to vibrant shades, while French-style khimars in various sizes enrich Si.Se.Sa.’s growing hijab collection.

Adding excitement to the show, celebrity Muses and Brand Ambassadors like Cut Meyriska and Roger Danuarta, Fairuz A. Rafiq and Sonny Septian, and Kimberly Ryder and Paula Verhoeven graced the runway, showcasing Si.Se.Sa.’s appeal to diverse audiences.

Founded in 2011 by three sisters, Siriz Tentani, Senaz Nasansia, and Sansa Enandera—daughters of designer Merry Pramono—Si.Se.Sa. has continued to innovate as a pioneer in Indonesian syar’i fashion. The 2024 Annual Fashion Show reaffirms Si.Se.Sa.’s position as a stylish Muslim fashion brand that also brings a message of hope and growth for every Muslim woman.

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