Showcasing innovation and luxury, it captivated fashion enthusiasts with exclusive collections and spectacular collaborations

Modinity Fashion Parade 2025 (MFP 2025) was successfully held on Friday, February 21, 2025, at The Hall, 8th Floor, Senayan City Mall. This fashion event once again captured the attention of fashion enthusiasts by presenting exclusive collections from five renowned brands under Modinity Group: Buttonscarves, Benang Jarum, Nada Puspita, Zyta Delia, and the newest addition, Calla. More than 2,000 invitation packages were sold out in less than 48 hours, demonstrating extraordinary enthusiasm for this event.

Calla’s Debut: A Fresh Addition to Modinity Fashion Parade

As the newest member of Modinity Group, Calla attracted attention with its debut collection titled Pansy In The Air. This collection showcased the signature motif of the pansy flower, symbolizing courage, creativity, and beauty, presented in a palette ranging from bold to pastel tones. Calla’s presence on the MFP 2025 runway marked an exciting moment of innovation and renewal in the fashion industry.

Elegance and Luxury from Buttonscarves

Buttonscarves unveiled the Dazzling Festive collection, blending bold colors, elegant silhouettes, and luxurious details featuring bead embellishments in the shape of the signature B logo. Buttonscarves' four Brand Ambassadors—Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden—graced the runway, reinforcing the elegance of this collection.

Benang Jarum: Collaboration and Five-Year Celebration

Benang Jarum presented four exclusive collections, including Festive Finesse, a collaboration with Indonesian diva Raisa. This collection featured soft and elegant floral motifs, marking their second collaboration. Additionally, a children's collection titled Memories of Raya, created in partnership with Mothercare, and Adara, celebrating Benang Jarum’s fifth anniversary, added to the excitement. The Ethereal collection from Benang Jarum Black Label completed the presentation with dominant lace materials, creating a luxurious and feminine impression.

Nada Puspita: A Blend of Culture and Romance

Nada Puspita introduced the Raya Romance collection, combining two distinct themes on one stage. The first collection was inspired by Mughal Indian architecture, featuring Mughal garden and lotus motifs, while the second collection embraced a classic vintage theme with ribbon and lace accents, creating a sweet and feminine look.

Zyta Delia and the Aeré Collection

Emphasizing a light and flowing concept, Zyta Delia presented the Aeré collection, consisting of five elegant bags and five charming scarves. A surprise collaboration with Batik Trusmi introduced the Twilly collection as bag accessories, available in four attractive colors.

Stars on the Modinity Fashion Parade 2025 Stage

In addition to the Brand Ambassadors of Buttonscarves, the MFP 2025 stage shone even brighter with the presence of Raisa, who collaborated with Benang Jarum, as well as special performances by Rosa and Ruth Sahanaya. Visitors had the opportunity to experience the See Now, Buy Now concept, which allowed them to purchase exclusive collections immediately after they were showcased on the runway.

As the Official Makeup Partner, Buttonscarves Beauty played a key role in creating looks that reflected the luxury and creativity of each collection. Modinity CEO, Linda Anggrea, stated that through this year’s event, MFP 2025 once again proved its commitment to delivering innovation and an unforgettable fashion experience. With its growing reputation, Modinity Fashion Parade reaffirmed its position as a platform that continues to set new standards in the fashion industry.

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