Embrace a fresh wave of elegance and creativity in the world of luxury footwear, heralding a captivating blend of artistry and innovation

Sergio Rossi, the prestigious Italian luxury footwear brand, is thrilled to announce the appointment of Paul Andrew as its new Creative Director, effective July 23, 2024. This significant appointment marks a fresh chapter for a brand celebrated for its exceptional craftsmanship and artistic excellence over the past seven decades.

Paul Andrew is recognized as a leading voice among the new generation of design talent. He has developed his aesthetic and technical expertise through collaborations with industry giants such as Donna Karan, Calvin Klein, Narciso Rodriguez, and the late Alexander McQueen. In 2013, Andrew launched his own women's footwear collection and quickly expanded the line to include men's footwear. His remarkable achievement in 2014 as the first and youngest shoe designer to win the CFDA/Vogue Fashion Fund solidified his standing in the fashion industry.

In 2016, Andrew was appointed Design Director for women's shoes at Salvatore Ferragamo, and a year later, he was promoted to Women’s Creative Director. Following the success of his initial collections, he was named Creative Director for all Ferragamo product categories in 2019, becoming the first individual to hold this title since the brand's founder, Salvatore Ferragamo. Known for his bold and pragmatic approach, Andrew's work blends handcrafted artistry with cutting-edge materials and technology. His passionate work ethic, commitment to brand building, and entrepreneurial spirit have garnered him international acclaim and respect.

Paul Andrew believes that design should inspire, seduce, and endure while also being functional. He views fashion as both a reflection and provocation of culture, motivating him to envision and create a future filled with possibilities. After leaving Ferragamo, Andrew relaunched his namesake brand, which is now available worldwide through select retailers and specialty stores.

Helen Wright, CEO of Sergio Rossi, expressed her enthusiasm for Paul Andrew’s appointment, stating that he is an extraordinary talent to lead the creative direction of their legendary brand. He is recognized globally for his innovative footwear designs and technical proficiency. Andrew possesses a deep respect for the brand's heritage, an intuitive understanding of its diverse audience, and a vibrant creativity that will captivate the Sergio Rossi woman today and in the future.

Paul Andrew himself expressed his honor and excitement at joining Sergio Rossi, a renowned shoemaking house known for its enduring Italian craftsmanship. He looks forward to building upon Sergio Rossi's spirit of innovation and high craft as they unveil a bright new vision for the brand.

Eric Chan, CEO of Lanvin Group, shared his pleasure in welcoming Paul Andrew to the Sergio Rossi team. With his creative design expertise and forward-thinking approach, Paul is poised to lead Sergio Rossi into a new era of success. This new direction aligns perfectly with the brand’s mission to honor its rich heritage while adapting to the evolving tastes of its clientele.

Zhen Huang, Chairman of Lanvin Group, emphasized the importance of Sergio Rossi's legacy, stating that the brand has established itself as a leading name in the global luxury footwear market through seven decades of unmatched craftsmanship and artisanal excellence. He considers Sergio Rossi a valuable member of their family, blending tradition with innovation. With Paul Andrew's appointment, they are excited about the brand's continued evolution and prosperity.

With Paul Andrew as the new Creative Director, Sergio Rossi is set to embark on a hopeful and innovative chapter, ready to achieve new milestones in the world of luxury footwear fashion.

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