Decathlon's new duty-free pop-up showcases innovative sport and travel goods, exclusive Decathlon x Changi merchandise, and interactive experience zones.

Decathlon Singapore proudly announces its latest endeavor: the brand's inaugural experimental retail pop-up, marking a global first for this renowned sports retailer, situated within Singapore's esteemed Changi Airport transit zone. Running from June through September 1, 2024, at Terminal 3 Departure/Transit Lounge, this pop-up echoes Decathlon's mission to ignite passion for sports among travelers.

The pop-up also debuts Decathlon's fresh branding in Singapore, highlighted by "The Orbit" symbol — embodying the brand's commitment to circularity and aspirations for new horizons, complemented by a revitalizing shade of blue.

Organized into three distinct zones — Water, Nature, and Urban — the pop-up showcases a thoughtfully curated selection of products tailored for active globetrotters. From essential travel trekking bags to groundbreaking innovations like the highly sought-after Easybreath Surface Mask, the world's premier full-face snorkeling gear, the array caters to diverse needs. Additionally, exclusive Decathlon x Changi products available only at this pop-up include chic travel bum bags, ergonomic hiking backpacks, and featherweight microfiber towels.

Stephan Veyret, CEO of Decathlon Singapore, expressed, "We are delighted that Decathlon Singapore leads globally in launching a pop-up store within an airport transit zone, at the renowned Changi Airport. As pioneers in sports retail, we are eager to offer travelers this unique opportunity. This innovative pop-up reflects our commitment to pushing boundaries, inviting travelers to explore and engage with our diverse range of sporting goods. We trust that our collaboration with Changi Airport Group will inspire more individuals to embrace the joy of sports, even on the move."

With the debut of this pop-up, Decathlon not only provides its offerings to Changi Airport transit passengers but also delivers an exceptional and memorable shopping experience at one of the world's premier airports, solidifying its stature as a global leader in sports retail.

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