Recognizing the potential of the Lazada platform, Iera sought to learn more about effective business strategies.

In the bustling city of Bandung, Indonesia, lies the heartwarming success story of Adorable Projects, a local brand that has captured the hearts of women seeking cute and unique footwear and accessories. Behind the scenes, driving this brand's success, is the power couple, Iera Hanira, and Fajar Nugraha, who have not only achieved business success but also impacted their local community positively.

Adorable Projects was born with a humble start, starting with a mere capital of Rp180 thousand (approximately $12 USD) and the joint efforts of the couple. They were driven by their belief that success in business should not solely be about profits, but also about making a positive difference in the surrounding environment. They wanted to create a brand that would not only delight customers but also uplift the local community.

Initially, Iera's focus was purely on developing the product's quality and she didn't envision expanding the business through online channels. However, as time passed, she realized the need to reach a broader market. Embracing e-commerce, they decided to join the Lazada platform, which provided them access to a vast customer base spread across Indonesia. Through this partnership, Adorable Projects experienced rapid growth, reaching a wider audience and attracting not just millennials but also Gen-Z customers, thanks to their adaptability to current trends.

Lazada's innovative features and programs played a pivotal role in Adorable Projects' development journey. Iera took advantage of Lazada Seller Center, a tool that allowed her to identify trending products among young consumers. With its unique and adorable designs, Adorable Projects quickly became appealing to a wide range of individuals. Furthermore, Iera utilized social media to promote her products to a broader audience.

Recognizing the potential of the Lazada platform, Iera sought to learn more about effective business strategies. She participated in the Coaching Clinic program, where successful Lazada sellers offered direct guidance and mentorship. This opportunity helped her create an action plan to achieve her business goals and improve the store's performance. Additionally, Lazada's Seller Center provided crucial insights and data to help Adorable Projects make informed business decisions.

As Adorable Projects grew, so did its impact on the community. The couple's dedication and smart utilization of e-commerce helped create job opportunities for dozens of employees and partnered with hundreds of local artisans and craftsmen in Bandung. Iera emphasized their commitment to empowering the local community, especially the talented craftsmen of Bandung, renowned for their craftmanship.

Fitri Karnadi, Head of Business Development & Seller Engagement at Lazada Indonesia, commended Adorable Projects' success as evidence of the potential for local brands to thrive in the digital economy. Lazada is dedicated to being a catalyst for the growth of Indonesian local brands, providing various programs and initiatives to enhance competitiveness in the digital business landscape.

With Lazada as their partner, Iera envisions a promising future for Adorable Projects. She passionately compares their partnership to a pair of shoes, with Adorable Projects being the left shoe and Lazada the right, walking side by side, supporting each other towards success.

The story of Iera Hanira and Fajar Nugraha serves as an inspiration to aspiring entrepreneurs, highlighting the potential of local brands in the digital era. Their journey exemplifies the positive impact that can be achieved by coupling passion, dedication, and the right e-commerce platform, making a significant difference in the lives of both customers and the local community alike. As Adorable Projects continues to grow and flourish, one can only imagine the future possibilities that await this dynamic couplepreneur duo.