The collaborative initiative connects young chefs and food professionals with premium NSW beef, showcasing its quality and versatility.

Meat and Livestock Australia (MLA) and the state of New South Wales (NSW) have joined forces to introduce Indonesians to the exceptional quality of NSW beef through a global program known as "Aussie Beef Mates." This exclusive culinary initiative aims to engage with talented young Indonesian chefs and influential food professionals, establishing NSW beef as the preferred choice in Jakarta's vibrant culinary landscape.

Recognizing the rise of innovative restaurants led by young and skilled chefs in Jakarta, MLA understands the importance of connecting with the new generation of culinary trendsetters. Through "Aussie Beef Mates," young chefs gain invaluable exposure to top-tier NSW beef that enhances their cooking skills, while MLA capitalizes on their popularity to cultivate a growing appetite for NSW beef. The amalgamation of culinary talent and premium Australian beef promises a tantalizing flavor journey that will leave a lasting impression on food enthusiasts across Jakarta.

Joshua Anderson, MLA Global Business Manager, expressed his excitement, stating, "We are thrilled to appoint young and talented Indonesian chefs as 'Aussie Beef Mates' in Jakarta, a city renowned for its dynamic culinary scene. We are inspired by the culinary imaginations and creations of these young chefs and hope that with access to quality Australian beef, they can reach new culinary heights and innovate with different cuts of beef in their cooking."

Yonathan Wijaya, NSW Trade and Investment Director, highlighted the significance of this partnership, saying, "Our collaboration with MLA and young Indonesian chefs presents an exceptional platform to showcase the exceptional quality of NSW Beef. 'Aussie Beef Mates' will strengthen the bond between Australian producers and Indonesian foodservice establishments, creating invaluable opportunities for mutual growth and trade. Through this collaboration, we aim to position NSW Beef as the top choice and invite our friends in Indonesia to experience the extraordinary taste of NSW."

The benefits of the "Aussie Beef Mates" program are extensive. It provides young and talented chefs with the opportunity to gain insights into the entire process of NSW beef production, from farm to table. They can participate in an Australian beef masterclass that covers topics such as butchery, eating quality, food safety, and integrity systems. Additionally, the program facilitates networking opportunities with other chefs and industry professionals.

The selected Indonesian chefs who have been appointed as "Aussie Beef Mates" are Chef Kartika Chandra, Chef Stefu Santoso, Chef Freddie Salim, Chef Muhammad Maliki (in collaboration with Chef Lukman Hakim), and Chef Rahmatullah Awaludin. These influential chefs embody the spirit of the program and are committed to actively promoting Australia and its world-class beef. Through their culinary artistry, they will create delectable dishes that showcase the versatility and quality of NSW Beef.

During the program's two-week duration, from 15 to 30 June 2023, various foodservice establishments will actively promote and feature NSW beef. Customers will have the opportunity to indulge in the remarkable flavors and tenderness that Australian beef offers, with cuts that go beyond the traditional choices. The esteemed "Aussie Beef Mates" have skillfully transformed cuts such as the elegant flat cut, flavorful skirt, and robust rump into dishes like Andaliman Australian Beef Steak, Roasted Black Pepper Australia Eye of Rump, Red Curry Australian Short Ribs, AUS Beef Pithvier, Picanha (Australian Prime Top Sirloin), and Cupim (Australian Beef Hump), providing a truly unique culinary experience. Whether dining at upscale restaurants or cozy cafes, customers will savor the unrivaled taste and texture of Australian beef.

Ranch Market, a leading retail chain, will proudly host a dedicated showcase of NSW beef products during the promotion. Customers will be enticed by a captivating display featuring a diverse selection of high-quality NSW beef cuts. From marbled ribeyes to juicy sirloins, the showcase will allow customers to explore and appreciate the richness and tenderness of NSW beef.

Australian beef has gained renown for its remarkable versatility, offering an array of cuts that perfectly suit various cuisines and cooking occasions. Whether one is seeking to prepare a succulent steak for an exceptional dinner or a flavorful beef stew, Australian beef offers an extensive selection to cater to diverse culinary preferences. From tenderloin to T-bone cuts, there is a perfect choice to embark on every culinary adventure. Moreover, Australian beef is not only delicious but also safe and halal. Consumers can have confidence in the quality of Australian beef due to stringent quality control measures that ensure it adheres to strict food safety standards.

The combined efforts of Aussie Beef Mates, foodservice establishments, and retail partners are expected to elevate the reputation and desirability of Australian beef in Indonesia and beyond. Through this collaborative initiative, the spotlight shines on the exceptional quality and versatility of NSW beef, establishing it as a premier choice in Jakarta's thriving culinary scene.