An affordable mini cinema concept in Indonesia, bringing entertainment closer to communities with ticket prices starting from IDR 15,000

Amid the rapid growth of the entertainment industry, access to cinemas remains uneven across Indonesia. However, a new and innovative concept is emerging to address this gap. PT Sumber Alfaria Trijaya Tbk, widely known as Alfamart, is introducing a fresh approach that combines retail and entertainment through a mini cinema concept called Layar Digi.

More than just a place for daily shopping, Alfamart is now transforming into a community space that offers entertainment experiences that are more accessible, affordable, and inclusive.

A New Innovation: From Convenience Store to Entertainment Space

This initiative marks a unique breakthrough in Indonesia’s retail industry. Through its collaboration with Layar Digi, Alfamart introduces mini cinemas located on the upper floors of selected stores. The first pilot project officially launched in March 2026 at Alfamart Agricola in Gading Serpong.

The concept adopts a digital open air cinema style, blending nostalgic elements with modern technology. As a result, the movie watching experience becomes more relaxed, accessible, and aligned with today’s lifestyle.

A Solution for More Equal Access to Entertainment

One of the biggest challenges in Indonesia’s film industry is the unequal access to cinemas, especially in smaller cities and remote areas. Layar Digi offers a practical solution to this issue.

Key advantages of this concept include:

• Locations that are closer to local communities
• No need to travel long distances to major cities
• A simple yet comfortable movie watching experience
• Access for communities that previously had limited entertainment options

With this approach, Layar Digi is not just a place to watch films, but also a platform that helps distribute entertainment more evenly across the country.

Affordable Ticket Pricing

One of the most appealing aspects of Layar Digi is its highly affordable ticket price. Based on available information, tickets are estimated to cost around IDR 15,000 per person. This price point is significantly lower than conventional cinemas, making it possible for more people to enjoy quality entertainment without spending too much. It also aligns with the growing demand for practical, budget friendly, yet enjoyable leisure activities.

More Than Just a Cinema

Interestingly, Layar Digi is designed to be more than just a screening space. It also serves as a hub for creative and educational activities within local communities.

Potential uses include film screenings by local filmmakers, promotion of small and medium enterprises, interactive educational programs, and community events or creative discussions. With this multifunctional concept, Layar Digi has the potential to become a collaborative space that supports creative ecosystems across different regions.

Expansion Strategy to 50 Cities

Following its launch in Gading Serpong, Layar Digi has ambitious plans to expand into 50 strategic cities across Indonesia. This move reflects Alfamart’s commitment to innovation that goes beyond business, creating meaningful social impact.

The Future of More Inclusive Entertainment

The presence of Layar Digi introduces a new perspective on how entertainment can be accessed more widely and equally. By leveraging Alfamart’s extensive store network across Indonesia, this concept has the potential to reshape the national entertainment landscape. More importantly, it demonstrates how collaboration between the retail and creative sectors can produce solutions that are both relevant and impactful.

photo source: chatgpt.com

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