Uncover the brilliance of Indonesian fashion in a breathtaking fusion of elegance and innovation

On September 7, 2024, the historic Salle Wagram in Paris, France, will set the stage for the fifth annual Front Row Paris, celebrating Indonesian fashion with unparalleled elegance and grandeur. Built in 1865, this iconic auditorium will host a prestigious event highlighting the creativity of 10 Indonesian designers and fashion brands, marking a significant moment for Indonesia's burgeoning presence in the global fashion industry.

Organized by the Indonesian Fashion Chamber (IFC) in collaboration with Ditali Cipta Kreatif, Front Row Paris aims to position Indonesia as a leading fashion hub on the world stage. The event serves as a strategic platform for Indonesian designers and brands to engage with the European market, a key player in the global fashion landscape. This year's edition will feature a diverse array of fashion showcases, exhibitions, and business matching sessions, designed to attract a wide audience of stakeholders, buyers, media, and influencers from across Europe.

Highlighting the event will be 50 buyers from Parisian luxury department store Printemps Haussmann, who are expected to explore potential business partnerships with Indonesian brands. "Our goal is to continuously elevate Front Row Paris, showcasing Indonesian fashion to the global stage through Europe," said Ali Charisma, Advisory Board member of the Indonesian Fashion Chamber. "Indonesian fashion, rich with traditional textiles and cultural heritage, has garnered positive recognition in Europe. This event will further enhance our understanding of European market demands and opportunities."

The 2024 showcase will feature an impressive lineup of Indonesian designers including Ali Charisma, Deden Siswanto, Lenny Agustin, and Gregorius Vici x Lucent Skincare, among others. The event will also spotlight contributions from fashion school students from institutions such as Binus University and BBPPMPV Bisnis dan Pariwisata, further strengthening the connection between education and industry.

Support from the Indonesian Embassy in Paris underscores the importance of this event in amplifying Indonesian fashion on a global scale, particularly in Europe, home to two of the world’s fashion capitals. The press conference held on August 23, 2024, at Bali Coffee Club Jakarta, set the tone for the event, featuring key discussions by industry leaders including Ali Charisma, Dr. Nahdiana, Dian Desiana, and Lenny Agustin.

Front Row Paris 2024 promises to be a landmark event, celebrating the innovation and creativity of Indonesian fashion in one of the world’s most influential cities.