Elevates elegance and women's empowerment through its collaboration with Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden.

Buttonscarves, a prominent lifestyle brand in Indonesia, has recently appointed four inspirational figures as its new brand ambassadors: Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden. The selection of these remarkable women is meaningful, as each embodies the values that Buttonscarves holds dear, including elegance and the spirit of women empowerment, evident in their backgrounds, styles, and accomplishments.

Since its establishment over eight years ago, Buttonscarves has earned a strong reputation, achieving numerous successes both nationally and internationally. With the vision of #ButtonscarvesGoesGlobal, the brand has showcased its designs on prestigious international fashion platforms, such as New York Fashion Week, London Fashion Week, and Dubai Fashion Week. The appointment of these four new ambassadors marks a significant milestone in Buttonscarves’ history and is expected to further enhance its position in the fashion industry.

Meet the New Brand Ambassadors

Putri Marino is a talented actress celebrated for her captivating performances in the film industry. Her warm and authentic personality resonates with many, and as a winner of the Citra Award, she possesses a unique ability to convey deep emotions in her roles. Putri's fashion style, simple yet elegant, aligns with Buttonscarves’ values that emphasize natural beauty and understated elegance.

Laura Basuki, known for her calm demeanor and graceful presence, embodies strong confidence. Beyond her acting talent, Laura represents the modern woman with her classic and timeless beauty. Her role as a brand ambassador for Buttonscarves Beauty reinforces her commitment to promoting sophisticated and authentic beauty.

Alyssa Daguise, with her trendy and contemporary style, represents dynamic and confident young women. Her chic and effortless looks align perfectly with Buttonscarves’ mission to empower women to feel confident on every occasion. With a significant social media following, particularly among younger audiences, Alyssa is poised to broaden the brand's reach.

Halima Aden, recognized as the world’s first hijab-wearing supermodel, serves as a global inspiration for women who wear the hijab. As a brand ambassador, Halima not only represents this community but also exemplifies Buttonscarves’ commitment to supporting women in expressing themselves through fashion without boundaries. Her impressive achievements, including being a semifinalist in Miss Minnesota USA and appearing on the cover of Vogue magazine, showcase her ability to challenge stereotypes and inspire countless individuals worldwide.

A Message from the CEO

Linda Anggrea, CEO of Buttonscarves, expressed her pride in this announcement. “We are thrilled to introduce Putri Marino, Laura Basuki, Alyssa Daguise, and Halima Aden as our new brand ambassadors. They embody the values of Buttonscarves and hold significant influence in the fashion industry. We hope their involvement will enhance the brand's recognition and expand our audience,” Linda stated.

She added, “We aim to continue advancing and pursuing the vision of #ButtonscarvesGoesGlobal. With these new brand ambassadors on board, we are even more optimistic about achieving greater success on an international scale.”

Through the appointment of these four inspiring ambassadors, Buttonscarves reaffirms its commitment to delivering high-quality products while also creating a space where women can feel confident and empowered. With a mission centered on elegance and empowerment, Buttonscarves is poised to continue its successful journey in the global fashion landscape.

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