A creative platform that supports the growth of high-quality local products with global appeal

The Deputy Minister of Creative Economy and Deputy Head of the Creative Economy Agency (Wamenekraf/Wakabekraf), Irene Umar, has expressed her commitment to strengthening collaboration with The Local Market.ID to elevate the quality and market presence of Indonesian local products. She shared this vision during her visit to The Local Market.ID exhibition at Urban Forest Cipete, South Jakarta.

Recognizing Excellence in Local Products

During her visit on Saturday, February 8, 2025, Irene Umar praised the diverse range of products featured at The Local Market.ID. She noted that the platform successfully showcases high-quality Indonesian products that can compete with imported goods. These locally made products stand out for their superior quality, rich flavors, and consistent craftsmanship, making them a strong choice for consumers.

Promoting Sustainability in Local Business

Irene also highlighted the growing importance of sustainability in the creative industry. She acknowledged that more entrepreneurs are integrating eco-friendly practices into their production processes. With platforms like The Local Market.ID, Indonesia is reinforcing its commitment to sustainable and environmentally responsible products.

Changing Perceptions of Local Brands

One key issue she addressed was the lingering misconception that local products are inferior to imported ones. Irene emphasized the role of platforms like The Local Market.ID in shifting this mindset, encouraging consumers to recognize and support the competitive value of Indonesian-made goods.

Expanding Local Products to Global Markets

The Local Market.ID is expected to play a pivotal role in expanding the reach of Indonesian products, not just domestically but also internationally. Irene stressed the importance of collaboration between the Ministry of Creative Economy (Kemenekraf) and The Local Market.ID to further develop Indonesia’s creative economy ecosystem.

Harnessing Digital Technology for Growth

In the digital age, technology plays a crucial role in marketing and distribution. Irene emphasized the need to leverage digital platforms to widen market access. She hopes that Kemenekraf’s partnership with The Local Market.ID will drive digital transformation, making local products more accessible to consumers both in Indonesia and abroad.

A Future of Stronger, More Competitive Local Products

Through strategic initiatives like these, Irene Umar envisions Indonesian local products growing stronger, becoming more competitive, and successfully entering the global market. The Local Market.ID is poised to be a key driver in fostering a sustainable and thriving creative economy, deeply rooted in local wisdom.

 photo source : instagram.com/ekraf.ri

#local products #Indonesian craftsmanship #sustainable business #creative economy #handmade goods #artisanal products #eco-friendly brands #ethical shopping #small business support #locally made #sustainable marketplace #quality local brands #independent artisans #traditional crafts #homegrown businesses #conscious consumerism #green entrepreneurship #fair trade products #Indonesian small businesses #innovative local brands #media #article #rsvp clique #rc