A rising star from Surabaya, she is off to a promising start in her career with her impressive songs

Bernadya Ribka Jayakusuma, better known as Bernadya, is a young and talented musician making waves in the Indonesian music scene. Originally from Surabaya, she has quickly gained public attention by breaking two Spotify records: the most-streamed artist and album in a single day in Indonesia. This achievement highlights her impressive career and impact on the local music industry. Let’s delve into Bernadya’s journey and discover how her music has resonated with millions of listeners across the country.

A Promising Start

Born on March 16, 2004, Bernadya’s musical journey began at a young age. She first gained public recognition in 2016 through The Voice Kids Indonesia, where she showcased her vocal talent at just 12 years old. Although she didn’t win the competition, the experience laid a strong foundation for her future career.

In 2018, Bernadya took a significant step by forming a duo called “Celine & Nadya” with her sister. The duo released four singles that captured the attention of music lovers, with their song “Lugu” reaching 20 million streams. Despite their success, the duo had to disband as her sister decided to focus on her education. 

Undeterred, Bernadya pursued a solo career under her own name. She released several singles and EPs, and in 2022, she joined Juni Records, a label that also represents well-known artists like Raisa and Kunto Aji. This partnership provided Bernadya with a larger platform to develop her artistry and connect with a wider audience.

A Breakthrough Debut Album

The year 2024 marked a significant milestone for Bernadya with the release of her debut album, “Sialnya, Hidup Harus Terus Berjalan” (Unfortunately, Life Must Go On). The album explores the emotional rollercoaster of love, conveyed through simple yet impactful lyrics. Songs like “Satu Bulan,” “Kata Mereka Ini Berlebihan,” and “Lama-Lama” quickly became fan favorites.

The album’s success is evident with over 100 million streams on Spotify, while the lead single “Kata Mereka Ini Berlebihan” alone has been streamed more than 52 million times. It also reached the top spot on the Spotify Weekly Top Albums Indonesia chart, and Bernadya’s monthly listeners have grown to over 15.6 million, solidifying her position as a rising star.

The WIB (Waktu Indonesia Bernadya) Phenomenon

Bernadya’s ability to express deep emotions through her music has made her an icon among Indonesian music enthusiasts. This led to the emergence of the WIB (Waktu Indonesia Bernadya) phenomenon, where fans dedicate time to enjoy her music and connect with her heartfelt lyrics. This term quickly went viral on social media, further establishing her as a beloved figure in the music community.

Her latest album’s songs even dominated the top 10 of the Spotify Weekly Top Songs Indonesia chart, showcasing the profound impact of her music. Bernadya isn’t just a singer; she is a storyteller who deeply connects with her audience through relatable and touching lyrics.

The Keys to Success and a Bright Future

Several factors contribute to Bernadya’s success in the music industry. First, her music resonates deeply with the Indonesian audience, offering melancholic love songs that often reflect themes of heartache and longing. Second, her emotive delivery allows listeners to feel personally connected to her music, making it easy to understand why she has sparked the viral WIB phenomenon.

Additionally, her participation in the Spotify Radar Indonesia 2023 program significantly boosted her visibility, helping her reach a broader audience. This initiative supports emerging Indonesian artists, providing them with the opportunity to break into the global music market.

With such remarkable achievements at a young age, Bernadya’s future in the Indonesian music industry looks incredibly bright. She is a shining example of a young musician who has made a significant impact with her talent and dedication. If she continues to create music with the same passion and quality, she has the potential to become one of the biggest stars, not only in Indonesia but also on the international stage.

Bernadya has proven that with passion, talent, and hard work, the dream of becoming a prominent musician can be realized. Her journey is just beginning, and we are all eagerly anticipating more incredible works from this exceptional young artist. Let’s continue to support Bernadya on her musical journey as she continues to make history in the Indonesian music scene!

photo source : instagram.com/bernadyaribka and instagram.com/high_iso

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