A monumental move that blends creative power, cultural pride, and ambition to go global.

Southeast Asia's fashion industry reaches a significant milestone with the collaboration between Modinity Group and the acclaimed Malaysian couture house Rizman Ruzaini. This partnership brings together two creative powerhouses with a shared ambition to elevate the identity and potential of the region on the global fashion stage.

Modinity, a leading lifestyle conglomerate behind influential brands such as Buttonscarves, Benang Jarum, CALLA, and TYGA, is known for its forward-thinking approach to modern ready-to-wear fashion and youth culture. With a footprint that stretches from Indonesia and Malaysia to international fashion capitals like London, Paris, and New York, Modinity strengthens its vision as a global fashion force through this collaboration.

Rizman Ruzaini has been a symbol of couture excellence for nearly two decades, blending cultural heritage with theatrical elegance and red carpet appeal. Their designs have been worn by global icons including Naomi Campbell and Lady Gaga, and have featured on prestigious runways such as Dubai Fashion Week and IFF Paris. The partnership marks a union of two influential names poised to make a greater impact on the international fashion scene.

From the beginning, our vision was to introduce Malaysia to the world through fashion, said Rizman Nordin and Ruzaini Jamil, founders of Rizman Ruzaini. With this partnership, our dream has grown even bigger. It is time for Southeast Asia to step up and make its mark.

The collaboration was launched in grand style during the unveiling of Rizman Ruzaini’s new flagship store at Shangri-La Kuala Lumpur, which also celebrated the brand’s 20th anniversary. More than 50 prominent Malaysian celebrities and over 100 clients and key partners attended the event, highlighting a new chapter for Southeast Asian fashion.

Linda Anggrea, CEO of Modinity Group, emphasized that this is more than a partnership. We want to show that Southeast Asia is no longer just a consumer of global fashion, but also a creator and a leader. Rizman Ruzaini has a strong name in the couture world, and together we are presenting something the world should take notice of.

The partnership will fully integrate creative and commercial strategies, with plans for expanded collections, international campaigns, and flagship experiences driven by a shared vision. Additional details will be revealed in the coming months, marking the start of a promising journey for both brands and the region as a whole.