The innovative new design of the UOB Lady’s Card is tailored to meet modern women's lifestyle needs with exclusive benefits

UOB Indonesia has unveiled the new design for the UOB Lady’s Card, marking the 35th anniversary of the card in Singapore. As the first credit card in Southeast Asia focused on women's needs, the UOB Lady’s Card offers top-notch benefits, advantages, and innovations to cater to modern women's preferences. This update highlights UOB's ongoing commitment to empowering high-class women in the region to achieve an aspirational lifestyle.

Women's Inclusion and Economic Potential

Women's inclusion is vital to Southeast Asia's economy. In Indonesia, women-led businesses have significant economic potential, with opportunities totaling US$470 billion. Recognizing this potential, UOB Lady’s Card has adopted the new tagline "Unstoppable Together," reflecting the limitless opportunities women can achieve through collaboration and support in their various roles.

Advantages and Privileges of UOB Lady’s Card

Acknowledging the dynamic lives and diverse roles of women, UOB Lady’s Card offers tailored advantages and privileges. Cardholders gain exclusive access to events, talk shows, and training sessions that enhance skills. From 2020 to 2023, UOB Lady’s Card spending data shows a 100 percent increase in culinary transactions, while shopping transactions have returned to pre-pandemic levels.

Cristina Teh Tan, Consumer Banking Director of UOB Indonesia, highlighted the crucial role of Indonesian women in driving economic growth and shaping society. From 2019 to 2023, UOB Lady’s Card holders increased by 95 percent, demonstrating the long-term relevance of their offerings. As we celebrate 35 years since the launch of UOB Lady’s Card in Singapore, we reaffirm our commitment to supporting women's progress and success globally, in line with the spirit of 'Unstoppable Together.'

Exclusive Benefits and Promotions

Launched in 2010, UOB Lady’s Card focuses on providing health and beauty benefits to female customers. Cardholders can earn triple reward points in categories like fashion, department stores, groceries, and e-commerce. Additionally, there is a Lady’s Day promotion every Wednesday with discounts of up to 50 percent on specific beauty categories.

New Card Design: Symbol of Complexity and Diversity

The new UOB Lady’s Card design, created by Sunny Chyun, the winner of the UOB Painting of the Year (Singapore) 2017, features pixelated roses with a blend of lines and colors symbolizing the complexity and diversity of women's roles. This modern design also reflects deep aesthetic values.

To provide similar benefits to female customers across the region, the latest “Unstoppable Together” campaign and the new card design will launch simultaneously in all ASEAN countries – Singapore, Malaysia, Thailand, and Indonesia – in May 2024. UOB Indonesia will also host a series of exclusive events and promotions, partnering with Mastercard to offer free dining rewards for new UOB Lady's Card customers at C’Steak, Grand Hyatt, and Henshin, Westin Jakarta. This promotion runs until June 2024 with a minimum transaction of Rp10 million within 60 days of card approval.

Through this update, UOB Indonesia reaffirms its commitment to continuously support and empower women in achieving their dreams and aspirations. With exclusive benefits and innovative card designs, UOB Lady’s Card is not just a transaction tool but a symbol of a modern and aspirational lifestyle. Embracing the spirit of “Unstoppable Together,” UOB Indonesia aims to create an ecosystem that supports women in advancing and succeeding in various aspects of life.

#UOB Lady’s Card #women's empowerment #exclusive benefits #modern lifestyle #financial inclusion #aspirational living #credit card offers #women's economic potential #UOB Indonesia #female entrepreneurship #innovative card design #lifestyle rewards #economic empowerment #financial independence #women in business #cardholder privileges #shopping discounts #dining rewards #Southeast Asia market