THE WASHINGTON POST AND MARRIOTT BONVOY TEAM UP AGAIN TO SPOTLIGHT REGENERATIVE TRAVEL
The collaboration highlights purposeful adventures and unsung destinations that benefit local communities and the environment.
In a continued effort to promote purposeful and impactful travel experiences, The Washington Post Creative Group and Marriott Bonvoy, Marriott International's renowned travel program, announce their second-year collaboration highlighting "regenerative travel." This concept focuses on planning trips that not only benefit local communities and economies but also prioritize environmental sustainability. Through visually captivating articles and videos, the collaboration aims to follow the inspiring personal journeys of a new generation of travel storytellers, shedding light on unsung destinations and communities.
Mary Gail Pezzimenti, Head of The Washington Post Creative Group, expresses excitement about bringing purposeful travel to life through immersive experiences. This collaboration leverages The Washington Post's expertise and insights to engage readers both on and off their platform. By merging outstanding storytelling and world-class travel knowledge, this partnership delivers deeply engaging and impactful experiences to consumers.
Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand at Marriott International, highlights the power of these stories in rejuvenating the mind and body through personal self-discovery. By collaborating with The Washington Post, Marriott Bonvoy can bring these transformative journeys to life, inspiring others to embark on their own regenerative travel adventures, creating lifelong memories.
The first installment of the collaboration features Alysse Dalessandro, an influential LGBTQ+ traveler, exploring an unexpected queer haven in Eureka Springs, Arkansas. Alysse shares the story of this LGBTQ+-friendly small town nestled in the Ozark Mountains, introducing readers to the welcoming queer community she encounters. The article delves into what makes Eureka Springs a regenerative travel destination, leaving an unforgettable impression on both the traveler and the local community.
The second installment showcases TikTok content creators and interabled couple Cole Sydnor and Charisma Jamison. Through a documentary-style video, Cole and Charisma embark on a regenerative travel experience, exploring the Gullah Geechee culture in St. Helena Island, South Carolina. This journey allows Charisma to connect with her heritage and Cole to deepen his understanding of his partner's background and the traditions preserved by the Gullah Geechee community.
Under the guidance of a dedicated branded content editor and experienced journalist, these storytellers have embarked on their transformative journeys. Marriott Bonvoy supported their travel experiences, while The Washington Post Creative Group provided a team of talented videographers, producers, and interactive designers to bring their stories to life.
The collaboration between The Washington Post and Marriott Bonvoy showcases the power of purposeful travel and its ability to create lasting impact. By sharing these inspiring narratives, the partnership aims to encourage travelers to embark on their own regenerative journeys, fostering meaningful connections with communities and the environment.
For more information about regenerative travel and the collaboration, visit The Washington Post and Marriott Bonvoy websites.
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