A stunning fusion of artistic flair, colorful parades, and innovative spirit, all wrapped in a captivating cultural harmony

From August 8 to 10, 2025, Jember in East Java will once again capture national and international attention through the 23rd edition of Jember Fashion Carnaval (JFC). This year’s event carries the theme EVOLUXION, a fusion of Evolution, Luxury, and Innovation, offering a fashion carnival experience that is more daring, grand, and meaningful than ever before.

EVOLUXION represents the long journey of fashion, bridging historical roots and cultural identity with futuristic design. Through this concept, JFC brings together thousands of participants from diverse backgrounds to present spectacular costume creations in a 3.6-kilometer street parade that starts at Central Park (Jember town square) and finishes at Kaliwates Sports Hall.

More than a fashion parade, JFC serves as a platform for artistic expression and inclusivity. Around 3,000 participants are expected to join this year’s event, including individuals with disabilities who proudly display creative costumes featuring innovative details. Each design carries its own story, drawing inspiration from nature, traditional culture, history, and modern technology to reflect the limitless potential of creativity and progress.

The Grand Carnival will be highlighted by a dazzling fireworks display specially brought from Japan, adding a festive glow to Jember’s vibrant night. Complementing the main event are several sub-events, including the Wonderful Archipelago Carnaval Indonesia (WACI), PETS Carnival, Artwear Carnival, and World Kids Carnival (WKC). These programs enrich the festival with cultural diversity and fresh fashion perspectives from across the country.

Beyond entertainment, JFC 2025 plays a significant role in driving the local creative economy. The event creates valuable opportunities for micro, small, and medium enterprises, local artisans, and digital creators. It also attracts attention from national and international media, influencers, photographers, and content creators, all of whom help spread the excitement and creativity of the carnival to wider audiences.

Grounded in the values of inclusivity, transformation, cultural pride, and global innovation, JFC continues to solidify its reputation as the pioneer of modern carnival in Indonesia. As part of the international event calendar and organized by the Department of Tourism and Culture of Jember Regency, JFC has grown into a collaborative celebration since its inception in 2003. Today, it stands as a source of pride not only for Jember but also for the entire nation. In 2025, EVOLUXION is more than a theme; it is a reflection of Jember’s evolving spirit of creativity and togetherness on a global stage.

photo source: eventdaerah.kemenparekraf.go.id

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