The Quintessential French Riviera Legend Meets LA Luxury Label in a Captivating Capsule Collection

The iconic Hotel du Cap-Eden-Roc, nestled in the picturesque Antibes on the French Riviera, is renowned for its elegance and natural charm that has enchanted visitors for over 150 years. Now, the legendary luxury hotel has joined forces with Los Angeles-based label Sporty & Rich, known for its ethos of wellness and luxury relaxation, to create a 25-piece capsule collection that reinterprets hotel wear through the lens of contemporary style.

The collaboration brings together classic Sporty & Rich offerings, including t-shirts, sweatshirts, and terry cloth polos, with vintage Hotel du Cap references, such as its iconic buoy and crest. The collection also features pinstripe pyjama sets, boxers, and more, all celebrating the essence of the French art de vivre.

Nestled at the southern tip of Cap d'Antibes, Hotel du Cap-Eden-Roc stands amidst 32 acres of pine forest, offering a vibrant and elegant Napoleonian-style residence overlooking the mesmerizing Mediterranean and the Lérins Islands. Its majestic alley, iconic swimming pool, and enchanting rose gardens create an idyllic setting that epitomizes the French Riviera's allure.

Philippe Perd, Managing Director at Hotel du Cap-Eden-Roc, expressed enthusiasm for the collaboration, highlighting the shared vision of elegance and wellness between the two brands. The collection represents not just stylish pieces, but an attitude and a way of living that echoes the discreet and natural elegance embodied by the Grande Dame for more than a century. Furthermore, Sporty & Rich's comprehensive Corporate Social Responsibility (CSR) approach aligns perfectly with the hotel's own strategy and vision.

The collaboration holds a special significance, as it reflects the connection between Hotel du Cap-Eden-Roc's longstanding and loyal US customers, who have contributed to its esteemed reputation, and Sporty & Rich's deep-rooted relationship with its Californian clientele.

Emily Oberg, the Founder of Sporty & Rich, expressed her fascination with the Hotel du Cap-Eden-Roc's iconic 70s photographs, which have become a mood board inspiring the brand's ethos. The collection draws inspiration from the timeless elegance and chic captured in Slim Aarons' photographs, offering a range of luxury and hotel-inspired pieces, including terry cloth sets, classic cotton fleece items, and the mandatory pajama sets, ideal for a stylish stay at one of the world's finest hotels.

The collaboration captures the essence of the quintessential Riviera playground, where Hotel du Cap-Eden-Roc's stretch of private shore, parkland, pool, and pontoon perfectly aligns with Sporty & Rich's commitment to wellness and luxury relaxation.

The Hotel du Cap-Eden-Roc x Sporty & Rich collection is set to launch on July 13th on sportyandrich.com, available through the Hotel du Cap-Eden-Roc boutique and select retailers. With its fusion of elegance, wellness, and timeless style, the capsule collection promises to captivate fashion enthusiasts and travelers alike, offering a unique glimpse into the French Riviera's allure and contemporary luxury.

 

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