This spirit encouraged collaboration, exploration, and the discovery of new meanings in togetherness.

Guinness hosted the "Brighter Together" festival at Senayan Park (SPARK) on October 27th and 28th, 2023. This exclusive two-day celebration showcased an eclectic mix of artistic collaborations. Notable partnerships included Efek Rumah Kaca (ERK) and Arafura Media Design, FRAU, Restu Ratnaningtyas, White Shoes and The Couples Company, Oele Pattiselano, and the graffiti-based community "Takin More Risk" teaming up with illustrators and typographers to bring the audience's vision of "Brighter Together" to life. Attendees also savored experimental Guinness-infused dishes by Warpopski, among other attractions.

The festival was a convergence of music, art, culinary innovation, and community engagement, creating an unmissable experience for art and culture enthusiasts.

A central goal of the festival was to embody the essence of "Brighter Together." According to Bayu Hanandhika, Guinness Indonesia's Marketing Manager, this spirit encouraged collaboration, exploration, and the discovery of new meanings in togetherness. He emphasized that doubts often hinder us from pursuing ideas, but by coming together, we can inspire and be inspired, producing exciting work.

Guinness acknowledged the challenges faced by the current generation in realizing their creative visions and continuously innovating. Hanandhika highlighted that individuals and communities can collaborate, learn from one another, and dispel doubts, ultimately creating something new and exciting.

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