Offering an exclusive shopping experience that seamlessly blends luxury, innovation, and masterful craftsmanship

After a year-long renovation, Montblanc, the renowned Swiss luxury brand, has returned to Plaza Senayan with a fresh, sophisticated look. Maison Montblanc proudly introduces Indonesia’s first boutique featuring the NEO 4.0 concept, designed to offer an elevated shopping experience that reflects the brand’s rich heritage and timeless craftsmanship.

A Refined Design Inspired by Montblanc’s Legacy

The newly revamped Montblanc boutique is crafted to provide a warm and inviting atmosphere for visitors. The exterior showcases deep black Marquina marble, symbolizing the flow of ink, alongside grooved black metal elements that mimic a continuous skyline—an homage to Mont Blanc Mountain and Montblanc Haus in Hamburg. On the left side, a signature figure-eight pattern, commonly used in Montblanc’s nib precision testing, further highlights the brand’s deep-rooted connection to the art of writing.

Inside, the boutique integrates innovative materials such as paper, granite, travertine, and brass, harmoniously blending with Montblanc’s signature design elements. The iconic Montblanc nib silhouette is subtly incorporated into the furniture and walls, paying tribute to the Meisterstück, the legendary writing instrument celebrating its 100th anniversary in 2024.

A Showcase of Fine Craftsmanship and Luxury Collections

True to its legacy in the world of writing, Montblanc’s boutique offers a unique, immersive experience. The interior is inspired by a library, where its exquisite writing instruments are elegantly displayed, inviting visitors to explore the art of writing. This concept reinforces Montblanc’s dedication to fostering creativity and preserving the tradition of fine craftsmanship.

Beyond writing instruments, the boutique also presents Montblanc’s prestigious timepieces, featuring intricately engraved dials from the Montblanc 1858 collection—an ode to the spirit of exploration and Minerva’s distinguished watchmaking heritage.

Montblanc’s refined leather goods are showcased in a minimalist, sophisticated setting along the boutique walls. Additionally, a dedicated mobility section allows visitors to experience the functionality and design of Montblanc’s premium luggage collection firsthand.

A Star-Studded Grand Opening

Montblanc celebrated its grand opening with a special event on March 5, 2025. The occasion was highlighted by the presence of Thai actor and singer Mew Suppasit, who brought energy and excitement to the celebration. Adding to the glamour, renowned Indonesian celebrities and fashion influencers, including Omar Daniel and Daffa Wardana, also attended, making the event even more exclusive and luxurious.

Visit Montblanc Plaza Senayan

For Montblanc enthusiasts, the new boutique is located at Level 1 #146B, Plaza Senayan. Open daily from 10:00 AM to 10:00 PM, it offers a luxurious and immersive shopping experience for those who appreciate timeless craftsmanship and innovation.

 photo source : instagram.com/mewsuppasit

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