A seamless journey of culture, adventure, and modern wonders, connecting the best of Hong Kong, Macau, and Guangdong in one unforgettable trip

The Guangdong, Hong Kong, and Macau Tourism Boards officially launched the Greater Bay Area (GBA) campaign in Indonesia on September 26, 2024. With the theme "Greater Bay Area - Connecting Great Experiences," this campaign aims to invite Indonesian tourists to explore various fascinating destinations in Guangdong, Hong Kong, and Macau in a single multi-destination journey. The campaign also responds to the growing interest among tourists, especially Gen Z and millennials, who enjoy seeking new experiences and unique adventures in new places.

Multi-Destination Exploration in One Trip

GBA offers a variety of experiences that blend tradition and modernity across three different regions. Hong Kong provides a dynamic cityscape, iconic landmarks, and Muslim-friendly cuisine for visitors. Meanwhile, Macau offers the charm of Portuguese and Chinese cultures, making it a hub for recreation and cultural exploration. On the other hand, Guangzhou is known for its fusion of ancient temples, modern architecture, and bustling markets. Shenzhen, with its combination of historical sites and modern technological advancements, offers a transformative travel experience from past to present.

One of GBA’s main attractions is the ease of connectivity between cities. With world-class infrastructure like high-speed rail linking Hong Kong with Guangdong and the Hong Kong-Zhuhai-Macau Bridge, travelers can easily explore nine cities in Guangdong Province and two Special Administrative Regions, Hong Kong and Macau, all in one trip. This provides an opportunity for Indonesian tourists, especially families, to enjoy a fun and culturally rich journey.

Strategic Collaboration and Muslim-Friendly Facilities

To support this campaign, the Hong Kong Tourism Board (HKTB) is working closely with the Department of Culture and Tourism of Guangdong Province and the Macao Government Tourism Office (MGTO). They hope this collaboration will inspire Indonesian tourists to discover the "hidden gems" within the GBA. Becky Ip, Deputy Executive Director of HKTB, stated, "Hong Kong's strategic location and seamless connectivity have positioned the city as the perfect gateway to the GBA, offering a rich and diverse experience for travelers," she said.

Additionally, the campaign targets Muslim tourists by offering various Muslim-friendly services throughout the GBA. Muslim travelers can easily find halal food options in many places, allowing them to enjoy their trip without worrying about their culinary needs. This is part of GBA’s commitment to providing an inclusive and welcoming travel experience for all visitors.

Partnerships and Exclusive Offers

HKTB has also established strategic partnerships with ASTINDO and Traveloka to expand the reach of this campaign. This collaboration aims to make it easier for Indonesian tourists to plan multi-destination trips in the GBA by offering a range of travel packages and attractive promotional deals. This initiative is designed to position the GBA as a top destination for Indonesian tourists, providing them with convenience and added value in every journey.

Cultural Attractions and Exclusive Shows

As part of the promotion, Indonesian celebrities Bastian Steel and Sitha Marino were invited to visit Hong Kong, Macau, Guangzhou, and Shenzhen for the travel program “Celebrity on Vacation.” In this program, they introduced various cultural heritage sites and exciting attractions in each city. The program has been aired on YouTube, local Indonesian TV channels, and various online media platforms since September 28.

The launch of the Greater Bay Area campaign marks an important step in introducing this region to Indonesian tourists. Through strategic collaboration and ongoing promotion, HKTB, together with its partners, is committed to enhancing the popularity of GBA as a must-visit tourist destination. Indonesian tourists now have the opportunity to explore a region full of unique features, cultural charm, and fascinating attractions in one unforgettable journey.

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