Chiva-Som, a global leader in transformative wellness, has launched a new sustainability campaign called "Friends of Chiva-Som"

Chiva-Som, a global leader in transformative wellness, has launched a new sustainability campaign called "Friends of Chiva-Som," spotlighting its belief in holistic sustainability and dedicating itself to preserving and protecting the natural environment surrounding its two resorts in Hua Hin, Thailand, and Al Ruwais, Qatar. The campaign also aims to promote sustainable tourism and wellness practices within the industry globally.

The initiative brings together a group of renowned icons in sports, food, entertainment, and wellness, including ultra-long-distance runner Sufiya Sufi, Michelin-starred Chef Dan Bark, and Susie Ellis, Chairman and CEO of the Global Wellness Institute.

They will participate in activities such as mangrove plantations to restore endangered ecosystems, delivering food aid projects to local communities, and focusing on key areas, including waste reduction, healthy lifestyle promotion, and sustainable practices.

Krip Rojanastien, Chairman, and CEO of Chiva-Som, said, "We are thrilled to launch the 'Friends of Chiva-Som’ initiative, which is an important step in our ongoing commitment to sustainable practices and environmental conservation. A thriving, healthy natural environment and strong community are fundamental to living well."

Belgin Aksoy, founder of Global Wellness Day, added, "It is an honor to be chosen as a 'Friend of Chiva-Som.' Sustainable wellness is finding our balance mentally and physically by adding good habits to our lives and doing good things for the planet. To me, wellness is not a luxury. It is a necessity."

In 2022, Chiva-Som Hua Hin reduced its electricity consumption by 2% and water consumption by 38%. Additionally, 73% of the waste generated was recovered from landfill, thanks to improved waste separation training, introducing a woodchipper to handle 100% of landscape waste, and composting food waste. The resort's energy costs also decreased by $15,000 last year, despite electricity tariffs going up almost 40%.

Chiva-Som Hua Hin also uses filtered water bottled locally in glass containers and has completed the installation of an onsite water bottling facility that will produce all mineralized water in reusable glass water bottles for guest and staff consumption.

Two Michelin-starred Chef Maximilian Müller will collaborate with Chiva-Som’s Executive Chef, Sinchai Srivipa, to promote World Food Day among the local Hua Hin community, inspiring healthy eating habits and wellness cuisine for all.

Chiva-Som also launched its second wellness resort in Qatar in 2022, Zulal Wellness Resort by Chiva-Som, to introduce its concept of sustainable wellness to a whole new community. Qatar presents an opportunity for Chiva-Som to lead the movement for sustainable operations in the destination and establish best practices, such as more sustainable supply chains, benchmarking and managing water and energy consumption, and lobbying for better nationwide waste management systems.

Guests can now enjoy a rejuvenating stay at Chiva-Som, knowing that their experience is also eco-friendly and sustainable. The "Friends of Chiva-Som" initiative is the latest example of Chiva-Som's commitment to promoting environmental conservation.

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