Buttonscarves gracefully wraps up its Modest Fashion Exhibition in Singapore, leaving an indelible mark on the global fashion scene and charting a course for exciting future endeavors.

As the curtains fall on this global fashion odyssey, Buttonscarves' Modest Fashion Exhibition in Singapore emerges as a lively celebration of cultural fusion. Launched under the #ButtonscarvesGoesGlobal initiative, the event unfolded at the dynamic Design Orchard Singapore Amphitheatre, Level 2, featuring an enchanting Pop-Up Installation that showcased the latest Singapore Series collection.

Crafted in collaboration with the Singapore Tourism Board, the Singapore Series, boasting 14 unique color variations, stands as a testament to the nation's charm. Two exclusive colors made their debut at the Singapore Pop-Up Installation, each adding a touch of distinctiveness. Notably, the collaboration with the renowned One Dollar Ice Cream stall, adorned with the Buttonscarves monogram, provided a noteworthy visual treat. From January 18th, 2024, visitors were treated to delightful photo opportunities with the Buttonscarves mascot and the indulgence of the One Dollar Ice Cream stall, forming part of the comprehensive marketing activities.

On January 22nd, 2024, Buttonscarves hosted an immersive experience at the Modest Fashion Exhibition, welcoming BSLady from Indonesia, Malaysia, and Singapore, VIP guests, and media representatives. The event, graced by Linda Anggrea, CEO of Buttonscarves, and Mohamed Hafez Marican, Area Director for Indonesia at the Singapore Tourism Board, marked the commencement of the #ButtonscarvesGoesGlobal adventure in 2024.

Expressing her enthusiasm for this inaugural venture into the Singaporean market, Linda Anggrea stated, "This marks the inaugural #ButtonscarvesGoesGlobal adventure in 2024. With the collaboration with the Singapore Tourism Board for the Singapore Series and the Modest Fashion Exhibition, we aspire to introduce Buttonscarves to the Singaporean market and potentially open offline stores here."

The collaboration between Buttonscarves and the Singapore Tourism Board not only showcased the brand's commitment to global expansion but also highlighted its dedication to capturing the essence of Singapore's charm. Mohamed Hafez Marican echoed this sentiment, saying, "Partnering with Buttonscarves offers an exceptional opportunity to showcase the charm and uniqueness of Singapore to a global audience."

As the Modest Fashion Exhibition concludes, Buttonscarves and the Singapore Tourism Board extend warm gratitude to all fashion enthusiasts who joined in celebrating the beauty and charm of Singapore. With exclusive collections and engaging events, Buttonscarves aimed to create an unforgettable experience, leaving an enduring imprint on the hearts of visitors and marking a promising chapter in its global expansion journey.

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