Blends modern elegance with Indonesia's cultural heritage, creating pieces that captivate and resonate deeply

Indonesia, a nation rich in natural beauty and cultural diversity, continues to captivate the hearts of both locals and international visitors. One of its most celebrated cultural legacies is batik, known for its stunning visuals and deep meanings. Alleira Batik, a prominent batik brand in Indonesia, champions modern batik while maintaining high quality. Innovation and adaptation to current trends have been crucial to Alleira's success, allowing it to produce exceptional works that gain global recognition.

Alleira's latest collection, titled SMITTEN, drew attention at New York Fashion Week for the Spring/Summer 2024-2025 season. The name "Smitten," which means "captivated" in Indonesian, reflects the desire for everyone who sees or wears this collection to feel a strong emotional connection. This collection celebrates Indonesia's rich culture, particularly through the woven motifs of the Bugis people in South Sulawesi, known as "to-riaja" or the people of the land above the clouds.

The SMITTEN collection is inspired by the Rongkong motif, which symbolizes glory and prosperity. This motif features designs of hooks and diamond shapes, alongside abstractions of ancestral figures linked to future generations. Soft colors like light pink, celadon, nude, and pastel yellow create a feminine vibe. Fabrics such as silk, organza silk, linen, denim, and lightweight cotton are thoughtfully chosen to provide an elegant and comfortable feel for summer.

Silhouettes in this collection draw inspiration from the Regency era, with playful cuts adapted into beautiful tops and dresses. Sleepwear silhouettes, including pajamas and playsuits, add a fun element. Boyish details are showcased in boxy shapes and loose tops. Regency-style ribbons and intricate floral embroidery enhance the collection, creating a light yet opulent aesthetic.

This year, the SMITTEN collection collaborates with UC Jewelry, a legendary silver jewelry brand from Bali. Their creations, inspired by Bali's natural beauty, feature the iconic Sweet Dragonfly symbol. With over three decades of experience, UC Jewelry crafts exquisite, detailed pieces that are perfect for everyday wear.

The "Sweet Dragonfly" collection symbolizes prosperity and balance, with the dragonfly representing transformation, adaptation, and harmony with nature. In Balinese culture, the dragonfly signifies beauty in change and the balance between tradition and modernity. Kevin Jodie from the UC Jewelry Creative Team shares that this collection aims to introduce a strong and unique Balinese character. By merging Bali's natural beauty with the Sweet Dragonfly, they hope to inspire appreciation for cultural diversity.

The SMITTEN collection transcends clothing and jewelry; it embodies a harmonious and blessed life. Each detail carries profound meaning, seamlessly blending Indonesia's cultural heritage with contemporary relevance.

At prestigious events like New York Fashion Week, Alleira Batik's SMITTEN collection showcases Indonesia's rich culture on the global stage. Through innovation and collaboration, Alleira presents batik not just as a traditional fabric, but as a symbol of luxury and elegance embraced by the international market. The allure of batik and the beauty of Indonesian culture continue to thrive, preserved and evolving, offering pride to everyone involved in this journey.

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