Offers a colorful and creative journey into beauty through a unique concept

Indonesia's beauty industry continues to grow rapidly. The diversity of local brands and products is enriching the market and even competing on an international level. To celebrate its decade-long presence, Sociolla presents the Sociolla Beauty Museum, an immersive exhibition that combines art, technology, and beauty into one unique experience.

A Unique Exploration in the World of Beauty

The Sociolla Beauty Museum offers a different experience compared to other beauty events. Carrying the theme "Celebrate All The Pretty Things Inside," this interactive exhibition is designed to provide visitors with a multisensory journey. Upon entering the museum, guests are welcomed by a stunning Sensory Hallway leading to the Sociolla Milestone. This space showcases Sociolla’s decade-long journey of innovation in Indonesia’s beauty industry.

Furthermore, the museum’s main immersive exhibition is divided into three areas:

• Skin Space
  This area is designed to help visitors gain a deeper understanding of skin health, covering the face, body, and scalp. Through various interactive installations, visitors can consult directly with beauty advisors, undergo a skin analysis, and receive information on the most suitable skincare products for their needs.
• Color Studio
  The personal color trend is becoming increasingly popular in the beauty industry, where each individual has a unique color palette that enhances their natural charm. At Color Studio, visitors can explore their color season through a guided color analysis session with an expert. Additionally, this area offers a variety of makeup products to try and Instagram-worthy photo spots.
• Scent Gallery
  In this area, visitors can experience artistic and technological installations from local fragrance brands such as Speaks to Me, In the Mood, SAFF & Co, and Project 1945. There is also the Discovery Fragrance section, where guests can explore different perfume scents and consult with fragrance experts to find a scent that best matches their personality.

More Than Just a Beauty Exhibition

Beyond its immersive exhibition, the Sociolla Beauty Museum also features the Sociolla Gift Shop, offering exclusive 10th-anniversary merchandise in collaboration with local brands such as Montigo Indonesia, Bloca, OPTIKSEIS, Merche, and Shopatvelvet. These exclusive, limited-edition items are available only at the museum.

In the same area, visitors can find Pink Cafe, the perfect spot to unwind while enjoying a selection of drinks, cookies, and cakes in a cozy ambiance. Additionally, the museum houses the SOCO Star Lounge, a space for exciting activities such as meet & greets, talk shows, workshops, and even watch parties.

The Sociolla Beauty Museum runs from March 21 to April 27, 2025. With its innovative concept, interactive experience, and engaging activities, this exhibition is designed not only for beauty enthusiasts but also for anyone looking to explore beauty in a more enjoyable and inspiring way.

photo source : instagram.com/sociolla

#Sociolla Beauty Museum #beauty exhibition #beauty industry #beauty trends #skincare experience #makeup exploration #fragrance discovery #personal color analysis #beauty innovation #interactive beauty event #beauty technology #skincare consultation #immersive beauty showcase #makeup trends #fragrance experience #beauty merchandise #beauty and art #beauty enthusiasts #beauty celebration #exclusive beauty event #media #article #rsvp clique