
PADANG, WEST SUMATRA: A RISING FAVORITE DESTINATION FOR INTERNATIONAL TOURISTS
Its natural beauty and unique cuisine continue to captivate the attention of international tourists
Padang, the capital city of West Sumatra, has increasingly become a favorite destination for international tourists. According to the New Horizons 2025 report released by Agoda, a leading online travel agency, Padang has ranked as one of the top destinations visited by international travelers. This achievement reflects the growing interest in the city, which is rich in culture, nature, and cuisine.
The New Horizons report, which is released annually, aims to identify trending travel destinations based on a comparison of hotel booking rankings over two consecutive years. Using this data, Agoda provides a clear picture of the changing preferences of global travelers. Previously, Padang was known as a transit point for tourists wishing to explore the natural beauty of West Sumatra, but now the city has become a must-visit primary destination.
Captivating Cultural Attractions
One of the reasons Padang is increasingly popular is its rich Minangkabau culture. The city is the center of the Minang ethnic culture, famous for its magnificent traditional houses, Rumah Gadang. Rumah Gadang, with its iconic curved roof and symbolic design, is a silent witness to the long history and traditions of the Minang people. For tourists interested in traditional architecture, visiting Rumah Gadang is an unforgettable experience.
Padang is also filled with legendary stories that are still remembered by the locals. The famous story of Malin Kundang, about a son who disrespected his mother, and the romantic and dramatic tale of Siti Nurbaya, have become part of the local cultural identity. The Malin Kundang story, in particular, draws tourists to visit Pantai Air Manis, which has now become an iconic tourist spot in Padang.
Exquisite Cuisine and Natural Beauty
In addition to its culture, another attraction that makes Padang increasingly popular is its world-renowned cuisine. Nasi Padang, Rendang, and Sate Padang are some of the must-try dishes for tourists.
Padang is also famous for its stunning beaches, such as Pantai Carolina, Pantai Air Manis, Pantai Suwarnadwipa, Taplau, Ketaping, and Pantai Samudra. Each beach offers breathtaking natural beauty, with white sand and clear waters, making Padang an ideal destination for tourists seeking tranquility or enjoyable beach activities.
With easy access through Minangkabau International Airport, Padang now offers an unforgettable travel experience for both domestic and international tourists. The city continues to establish itself as a premier destination, offering a perfect blend of culture, cuisine, and natural beauty.
photo source : perumperindo.co.id
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