To explore the pivotal role of hotel PR in navigating Indonesia's tourism prospects for 2024, H3 organized the Seminar and National Meeting H3 Summit 2023.

The Hotel Public Relations Association (Himpunan Humas Hotel or H3), a professional organization in Indonesia's hospitality and communication sector, proudly presents H3 Summit 2023 - a Seminar and National Meeting with the theme "The Role of Hotel PR in Shaping Indonesia's Tourism Prospects for 2024."

The event was held at the Balairung Soesilo Soedarman, Sapta Pesona Building, Ministry of Tourism & Creative Economy of the Republic of Indonesia.

As a rapidly developing nation in the tourism sector, Indonesia has earned recognition as one of the world's premier tourist destinations.

To explore the pivotal role of hotel PR in navigating Indonesia's tourism prospects for 2024, H3 organized the Seminar and National Meeting, aptly named H3 Summit 2023.

H3 Summit 2023 features distinguished speakers in the tourism field, including Syaifullah, S.E., M.EC., Ph.D (Director of Industry Management, Ministry of Tourism and Creative Economy of the Republic of Indonesia), Dr. I Gusti Ayu Dewi Hendriyani, A.Par., M.Par., CHE (Head of Communication Bureau, Ministry of Tourism and Creative Economy of the Republic of Indonesia), Dr. Yoesman Soegianto (SVP Commercial Strategy In-Journey), Dr. Ir. Hariyadi BS Sukamdani, M.M. (Chairman of the Indonesian Hotel & Restaurant Association/PHRI), Dr. (H.C.) Prita Kemal Gani (President ASEAN PR Network), Carlos Monterde (Chairman of Jakarta Hotel Association), and many more.

Special remarks were also sent by Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A., Minister of Tourism and Creative Economy of the Republic of Indonesia for this event.

The Seminar comprised four sessions under the overarching theme "The Role of Hotel PR from the Perspectives of Hotel Industry Practitioners, Media, and Content Creators."

The first session covered the development of tourism programs slated for launch in 2024. It featured presentations by officials from the Ministry of Tourism & Creative Economy of the Republic of Indonesia, state-owned enterprises in the tourism industry, and PHRI.

The second session involved the Jakarta Hotel Association (JHA) and the Indonesian Hotel General Manager Association (IHGMA), who elaborated on their associations' progress and perspectives regarding the role of hotel PR.

The third session engaged media leaders who shared their experiences in collaborating with PR and Marcomm practitioners in the hotel industry.

The fourth session focused on the role of digital channels and social media in communicating Indonesia's tourism programs. Content creators shared their experiences collaborating with hotel PR to create quality content.

In commemoration of World Tourism Day, observed every September 27th, the H3 Summit series remains highly relevant, offering the latest insights, best practices, and evolving opportunities in the hospitality and tourism industry.

Yulia Maria, Chairperson of H3 for the 2022-2024 term, stated, "H3 Summit is a pivotal moment in the annual agenda of the Hotel Public Relations Association. We hope this event will raise awareness among hotel leaders and PR professionals about the significance of their roles in Indonesia's hospitality and tourism industry."