Step into a world of wonder designed to captivate the eyes, awaken the senses, and bring beautiful moments together

As August 2025 begins, Buttonscarves once again delights fashion enthusiasts by launching its annual summer activation, Tropical Paradise Takeover, at Urban Forest Cipete, Jakarta. Taking place from August 4 to 31, the event carries a vibrant tropical forest theme and marks the exclusive debut of the brand’s latest collection, the Forestis Series.

Blending fashion, nature, and community interaction, Buttonscarves invites visitors to step into a tropical-themed space designed to evoke both visual beauty and emotional connection. The Forestis Series offers a curated selection of products, including scarves, prayer robes, and twillies in Mocha. This color is available exclusively at the Urban Forest Cipete Pop-Up Store and is not sold online or at other Buttonscarves stores.

More than just a product launch, Tropical Paradise Takeover creates an immersive environment through lush tropical-inspired decor. The activation features several engaging areas, including the Activity Area at The Plaza, a uniquely designed Pop-Up Store with a fresh concept, and a Photo Spot with kinetic installations that are both visually captivating and perfect for photo opportunities.

Visitors are encouraged not only to shop but also to relax, enjoy quality time with friends and family, and savor special dishes from Semasa Dulu restaurant. A variety of community-focused activities are also scheduled throughout the month, turning the space into more than just a shopping destination—it becomes a place to create lasting and heartfelt memories.

Linda Anggrea, Creative Director of Buttonscarves, explained that Tropical Paradise Takeover is part of the brand’s ongoing strategy to enhance the customer experience. The goal is to build a space that is not only beautiful but also emotionally meaningful. “We want our community to take home more than just a product, but also a story,” she shared.

The event is free and open to the public, welcoming guests daily from 10 AM to 10 PM. It offers a unique opportunity for lifestyle and design enthusiasts to explore Buttonscarves’ tropical universe, discover exclusive collections, and enjoy an unforgettable experience.

With more than 50 stores across Asia and a growing global presence through the #ButtonscarvesGoesGlobal campaign, Buttonscarves continues to establish its position as Indonesia’s leading lifestyle brand, combining innovation, confidence, and style with every step.

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