
BELMOND: SHAPING THE FUTURE OF LUXURY TRAVEL WITH THE SLOW LUXURY APPROACH
Offering luxury travel experiences that seamlessly combine natural beauty, refined living, and meaningful connections
Belmond, a visionary leader in luxury travel, has unveiled an ambitious strategy for 2025 by introducing a series of innovations centered around the principles of Slow Luxury. This philosophy emphasizes immersive travel experiences through deeper connections with culture, nature, and oneself. From launching the first luxury sleeper train in England and Wales to opening exclusive private villas in Portofino, Belmond is committed to redefining global luxury travel standards.
The Launch of Iconic Journeys
As a pioneer in slow travel experiences, Belmond will debut Britannic Explorer, A Belmond Train, UK, in July 2025. This train offers three- or six-night journeys along spectacular routes such as Cornwall, the Lake District, and Wales. With elegant interiors designed by Albion Nord, the train features 18 cabins, including luxurious suites, two restaurant cars, and a bar in the observation car. Menus curated by Michelin-starred Chef Simon Rogan and a cultural program providing exclusive access to hidden gems across England further enhance the journey.
Additionally, the Venice Simplon-Orient-Express will introduce an extraordinary car named L'Observatoire, designed by artist JR. This artistic masterpiece includes unique spaces such as a freestanding bathtub, a reading room, and a hidden tea garden. The highly successful Paris-Portofino route launched in 2024 will return in 2025, along with a new route from Paris to Tuscany, which can be combined with stays at Belmond’s Italian properties.
Innovations in Luxury Properties
Belmond is also expanding its property portfolio with the opening of Villa Beatrice in Portofino in July 2025. Perched on a prime hillside location, the villa offers breathtaking views and exclusive services. Renovated by Martin Brudnizki, the three-story villa boasts five luxurious suites, private sea access, an underwater garden, and a plunge pool.
Meanwhile, Belmond’s iconic property, Splendido, A Belmond Hotel, will celebrate its reopening following extensive renovations. With updated rooms and suites, a redesigned cocktail bar, and a Dior spa, this property remains a symbol of the Ligurian Riviera's beauty.
Memorable Culinary Experiences
In an effort to deepen connections with local cultures, Belmond is introducing culinary experiences that emphasize local ingredients and the creativity of renowned chefs. Les Bateaux Belmond, for example, will feature curated menus by Chef Dominique Crenn, highlighting the richness of French culinary heritage. In the UK, Chef Simon Rogan will deliver a gastronomic exploration aboard the Britannic Explorer, while the Eastern & Oriental Express will showcase modern interpretations of Malaysian cuisine by Chef André Chiang.
Belmond is also launching a cookbook initiative, "Recipes & Wanderings," celebrating culinary traditions worldwide. The latest edition explores the culinary culture of Penang, following the release of the Ligurian edition last summer.
Preserving Heritage and the Environment
Belmond’s commitment to sustainability is evident in property renovations that preserve original beauty while supporting the environment. In Portofino, Splendido’s renovations prioritize local craftsmanship, while Maroma, A Belmond Hotel, Riviera Maya in Mexico now features a spa blending Maya cultural traditions with modern excellence.
Additionally, Belmond will introduce the Belmond Photographic Residency in spring 2025 at Castello di Casole, A Belmond Hotel, Tuscany. This program aims to support emerging photographic talent while celebrating the natural and cultural beauty of the region.
The Future of Luxury Travel
With a strategy rooted in Slow Luxury, Belmond creates travel experiences that prioritize authentic connections, the art of living, and environmental preservation. These innovative steps not only elevate luxury travel but also invite guests to experience the true essence of travel. Through this vision, Belmond continues to build a legacy that not only inspires but also captivates global travelers.
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