Indulge in a luxurious dining journey where every dish and detail blend classic elegance with modern flair

Coach, the luxury fashion brand from New York, has ventured into the culinary world with the launch of its first restaurant, The Coach Restaurant, in March 2024. Situated in West Mall, Grand Indonesia, Central Jakarta, the restaurant offers a fine dining experience inspired by the vibrant atmosphere of New York City. This marks a bold step for Coach, blending fashion and food to deliver an experience that excites the senses and redefines luxury.

The Coach Restaurant transports guests to New York through a menu of authentic American classics. From strip steak and lamb chops to shrimp cocktails, wedge salad, and classic martinis, each dish reflects the unique flavors of the city. The restaurant's diverse menu includes starters, salads, soups, seafood towers, caviar service, and a range of grilled dishes that have quickly become favorites among diners.

A standout feature is the “Coach Plate Special,” available Monday to Friday from 12:00 PM to 3:00 PM. This program offers a complete meal with a main course, side dish, beverage, and dessert, providing a luxurious lunch at a great value. With options ranging from steakhouse fare to seafood, the menu is designed to capture the dynamic spirit of New York City in every bite.

The restaurant’s interior design captures New York’s iconic charm, featuring elements like bistro-style leather booths, an eye-catching yellow taxi installation on the ceiling, and subway-inspired glass blocks. The design creates a warm, intimate, and nostalgic atmosphere, making guests feel like they’re dining in the heart of New York. Every detail combines modern aesthetics with classic touches, perfectly blending Coach’s signature style with the city’s essence.

Designed by Stuart Vevers in collaboration with William Sofield, President of Studio Sofield, the restaurant’s interior merges natural and industrial materials. Bronze mirror walls, black steel stairs, and white and gray terrazzo floors are paired with tropical wood panels that reflect the restaurant’s Southeast Asian setting. Soft, warm lighting enhances the space, adding to the elegant and intimate vibe Coach aims to convey.

The Coach Restaurant doesn’t just deliver on atmosphere; it also integrates the brand’s signature touches throughout. From the menu covers and napkin cuffs to waitstaff aprons made from Coach’s iconic glovetanned leather, every aspect reflects the brand’s attention to detail. Even the tableware features floral accents inspired by Coach’s fashion collections, creating a cohesive and exclusive dining experience that stays true to the brand’s global identity.

Jakarta was chosen as the debut location, making Indonesia’s capital city the perfect stage for Coach’s culinary innovation. The opening of The Coach Restaurant at Grand Indonesia is a milestone that brings New York’s vibrant energy to Asia, expanding the boundaries of fashion into the world of hospitality.

For Coach aficionados, this restaurant is a natural extension of their love for the brand, which has been synonymous with style since 1941. For food enthusiasts, The Coach Restaurant offers a unique and unforgettable dining experience that marries New York flavors with Coach’s luxurious touch. This must-visit culinary destination in Jakarta invites guests to savor the spirit and lifestyle of the iconic New York City.

photo source : instagram.com/thecoachrestaurant

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