Elevating new talents, and harmonizing cultural heritage with global innovation.

PINTU Incubator is a bilateral program designed for Indonesian and French creatives and SMEs in the fashion world. This program is built on a strong partnership between the Indonesian fashion industry, represented by JF3 and Lakon Indonesia, and the French Embassy in Indonesia through the Institut français d’Indonésie (IFI). All partners share common goals: discovering new talents in Indonesia and France, preserving culture through fashion, enhancing traditional craftsmanship, and fostering long-term economic development and collaboration opportunities in both countries and beyond.

The PINTU incubation program unfolded in several stages between France and Indonesia. The first stage in Indonesia ran from July 24 to July 31, 2024, featuring a series of events, including fashion shows, meetings, mentoring sessions, and cultural visits between professionals and designers from both countries. French experts and designers served as mentors for young Indonesian brands. Highlights from the week included the opening of JF3 with Maison Armine Ohanyan Paris on Thursday, July 25, 2024, at 19:00 WIB at La Piazza Fashion Tent, Summarecon Mall Kelapa Gading; a fashion show by French designers at JF3 on Sunday, July 28, 2024, at 19:00 WIB at La Piazza Fashion Tent, Summarecon Mall Kelapa Gading, featuring French brands such as 2 Mai Paris, Domestique, Pressiat, and ATXI; and a fashion show by PINTU participants and École Duperré Paris on Wednesday, July 31, 2024, at 14:30 WIB at DRP Jakarta, Summarecon Mall Serpong, showcasing Indonesian brands incubated by PINTU alongside designers who graduated from École Duperré Paris.

PINTU Incubator is nurturing five talented brands from Indonesia, while the French delegation consists of nineteen professionals, including French designers, international experts, and graduates from the prestigious fashion school École Duperré Paris. Leading Indonesian experts and designers are also part of PINTU 2024. The Indonesian brands incubated by PINTU are Kanya Pradipta Sarashvati for Senses, Khoirunnisa Pulungan for Arae, Angeline Amaya for Tales and Wonder, Elizabeth Marcellina for Enigma Art Textile, and Vincent Mikhael for Denim It Up. Meanwhile, the French designers involved are Alice Rio-Derrey for 2 Mai Paris, Bastien Beny for Domestique, Armine Ohanyan for Maison Armine Ohanyan Paris, Guillaume Hiriart Carriat for ATXI, and Vincent Garnier for Pressiat. Indonesian experts involved in the program include Andi Yuktipada, Ari Handojo, Deddy Wongso, Hermawan Tanzil, Iman Nurakhmad Fajar, Lydia Kartawidjaja, Nur Amalyna Yusrin, Phoa Bing Hauw, Samudra Hartanto, Susan Budihardjo, Thresia Mareta, and Yosua Yosafat Andree Saroinsong. On the French side, the participating experts are Véronique Marinho, fashion industry expert; Sylvie Pourrat, director of the Première Classe trade show in Paris (WSN); Lydia Harroch, communications for luxury brands; Victoire Satto, director of The Good Goods; Lena Novello, director of Crush Services; Joséphine Schmitt, member of the pedagogical team of the ENANOMA-PSL program; Boris Vey, director of partnerships and events at WSN; and Sophia Anthoine, communications expert. Graduates from École Duperré Paris involved include Ninon Fievet, Coline Percin, Louisa Gauchon, Noémie Jondot, Guy Chassaing, and Daniel Cheruzel.

After the first week in Indonesia, three selected Indonesian brands will be invited to showcase their collections at the Première Classe trade show during Paris Fashion Week in September 2024. The PINTU Incubator program not only aims to advance the skills and networks of the participants but also to strengthen Indonesia's position on the international fashion stage through collaboration and innovation. By combining talent, knowledge, and a spirit of collaboration between Indonesia and France, PINTU Incubator is expected to become a significant stepping stone for creatives in the fashion world to achieve sustainable global success.

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