MARRIOTT BONVOY LAUNCHES NEW 'ROAM AROUND THE WORLD' CAMPAIGN TO INSPIRE TRAVELERS
Marriott Bonvoy launches Roam Around the World campaign encouraging travelers to explore the world and embrace the unexpected.
Marriott Bonvoy, the global travel leader, has launched a new campaign that encourages travelers to explore the world and embrace the unexpected. The campaign features Marriott Bonvoy's diverse portfolio of 30 hotel brands, which includes over 8,000 properties, 500+ independent hotels, and the largest collection of luxury offerings.
“The Marriott Bonvoy portfolio has set out to be a catalyst for enrichment and to open travelers up to new opportunities. Each of our brands has an unmistakable point of view, and with 30 brands and a global footprint, there’s an experience for every mood, motivation, and moment,” said Brian Povinelli, SVP and Global Head of Marketing and Brand, Marriott International.
“There are endless ways you can experience the world through Marriott Bonvoy, and we continue to introduce new offerings and programs to make it possible for travelers to roam farther,” Brian added.
Marriott Bonvoy's portfolio includes brands like Westin Hotels & Resorts, which is a global leader in well-being for more than a decade. The brand's Gear Lending program provides guests with recovery and strength training tools from Hyperice and Bala on demand.
For those looking to play during their stay, Moxy Hotels breaks every hotel rule to make it happen. The hotel's check-in is at the bar, complete with a signature drink upon arrival, and the lobby is the living room, designed to help guests get some work done or let loose.
Marriott Bonvoy also offers endless aesthetically pleasing places to experience, such as Hotel Riomar in Ibiza, which is a Tribute Portfolio Hotel. The hotel's minimalist color palette is inspired by the island's landscape, and the historic building has been cleverly restored.
The company's portfolio also includes properties in UNESCO World Heritage Sites, such as Matild Palace, a Luxury Collection Hotel in Budapest. And for those looking to get up-close-and-personal with Africa's "The Big Five," Marriott Bonvoy has just announced the opening of JW Marriott Masai Mara Lodge in Kenya, marking the company's highly anticipated debut in the luxury safari segment.
The new "Roam Around The World" campaign, produced in conjunction with creative content and production company SuperBloom House, features a series of creative covers of "Roam" by the B-52s, modernized in unexpected ways by emerging musical talents. The covers embody the spirit of a different Marriott Bonvoy hotel brand, and Squeak E. Clean Studios brought the tracks to life.
Marriott Bonvoy's portfolio promises diverse and memorable experiences for travelers, and the "Roam Around The World" campaign encourages everyone to embrace the unexpected as they explore the world.
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