Modern beauty that delivers instant transformation for dazzling, radiant hair with an irresistible scent

On July 16, 2025, Kérastase officially launched its newest product line, Gloss Absolu, at a vibrant event in Jakarta. With the theme Live Your Life in Gloss, Kérastase set out to meet the expectations of modern young women seeking shiny, frizz-free, bouncy hair with a captivating scent to boost their confidence in a fast-paced lifestyle.

This launch marked a significant moment for Kérastase as a leader in professional luxury hair care, showcasing new innovations developed over three years. The event welcomed more than 200 guests, including media, beauty editors, content creators, and professional hairdressers. It highlighted Kérastase’s ongoing commitment to solving the everyday hair challenges faced by women.

Freddie Banks, General Manager of the Professional Product Division at L’Oréal Indonesia, emphasized that the launch was driven by consumer demand for glossy, voluminous hair that is easy to manage. Gloss Absolu features the brand’s latest innovation, Hydra-Glazing Technology, which delivers instant results. The product range includes Bain Hydra-Glaze Shampoo, Fondant Insta Glaze Conditioner, Glaze Milk Heat Protectant, and Glaze Drops Hair Oil. Each product is designed to be simple to use, whether at home or in a salon setting.

Kérastase also reaffirmed its focus on consumer needs and sustainability. Through the Kérastase for the Future initiative, every product is developed with the highest safety standards and mindful of environmental impact, reflecting the values of today’s consumers.

To complement the launch, Kérastase introduced The World of Gloss, an interactive pop-up experience at Senayan City from July 17 to 20, 2025. Visitors had the chance to try the Gloss Absolu products firsthand, receive hair consultations in the Hair Diagnosis Area, and get tailored recommendations at the personalisation bar.

The event concluded with an exclusive session attended by more than 100 Kérastase salon partners from across Indonesia. This final segment was a strategic step toward bringing the Gloss Absolu 4-Step Routine into premium salon services, further solidifying Kérastase’s role as a leader in professional hair care innovation.

#glossy hair treatment #modern hair care #hair transformation product #anti-frizz hair solution #bouncy hair products #kerastase gloss absolu #luxury haircare brand #instant hair shine #hyaluronic acid for hair #glycolic acid hair care #wild rose oil hair #salon quality at home #hair gloss innovation #professional haircare launch #jakarta beauty event #kerastase indonesia release #hair diagnosis experience #personalised hair treatment #sustainable beauty brand #haircare for confidence #media #article #ravp clique